the full swing story
About Us
Full Swing is dedicated to becoming the world's most respected and recognized brand in sports technology.
About Full Swing
Full Swing, a proud partner of Bruin Capital, is dedicated to becoming the world’s most respected and recognized brand in sports technology. Its innovative products are changing the way golf and baseball are practiced and played. The company’s KIT Launch Monitor offers unmatched versatility. When used for golf, its 16 points of club and ball data are combined with high-resolution video to make practicing with purpose accurate and effortless. For baseball, KIT tracks both batting and pitching metrics, even in live pitcher-versus-hitter situations, to inform users on performance and opportunities for improvement. As the Official Licensed Simulator of the PGA TOUR, Full Swing is the only simulator brand using Tri-Tracking Technology to deliver real-time ball flight data. Full Swing software features over 50 of the world’s most iconic courses plus 30 immersive multi-sport experiences to help make it the most complete indoor product on the market. The brand's impressive roster of champions is highlighted by golf major winners like Tiger Woods, Jordan Spieth, Xander Schauffele, Jon Rahm and Dustin Johnson, as well as superstar team sport athletes like Patrick Mahomes, Josh Allen and Steph Curry.
Management Team
Ryan Dotters – CHIEF EXECUTIVE OFFICER
In January 2015, Ryan took over as CEO while simultaneously signing a partnership deal with Tiger Woods. He has grown the business significantly through acquisitions of Visual Sports Systems and VirtualGreen to supplement the existing simulator business, and has led rounds of investments from Topgolf, Northcastle Investments and most recently sold the majority of the company to Bruin Sports Capital. Previous to Full Swing, Ryan held a variety of positions across the leading brands in golf including Taylormade, Callaway and more.
Jason Fierro – CHIEF OPERATING OFFICER
Jason Fierro brings over 20 years of sales & marketing experience across sports and technology focused brands to Full Swing. For the majority of his career, he has grown brands through innovative marketing strategies and led multiple sales organizations to record financial results. Through his background of both customer and brand focused businesses he has helped Full Swing grow its product offering through software innovation in addition to leading all sales & marketing efforts.
